LIELA CROSSET


Projects
About




Neil Young / Neil Young Archives


From 2017 until August 2023, as digital marketing assistant, and after being promoted to Director of Operations, I created promotional materials for Neil Young's album releases. Including designing billboards, digital banner ads, and social media skins, all featuring the artwork of his new albums.

Considering Neil's frequent album releases and extensive archive, this translated to approximately nine design projects annually.





In addition to designing digital and print ads, I designed Instagram stories and posts to accompany every new single, pre-order, and music or film release.


My role of Director of Operations included social media management for accounts with over 200K followers.

As the project coordinator and Director of Operations for the Neil Young Archives website, my role involved maintaining and updating icons and website assets whenever new content was added to both the site and the app.

Initially, many of these icon designs were created by designer and Art Director Toshi Onuki. However, I was responsible for updating and designing new icons whenever new pages and features were introduced.
In 2021, the Neil Young Archives website introduced a new feature called Timeline Concerts, allowing fans to access live audio recordings from Neil's performances over the years.

For this feature, I was responsible for designing artwork for each of the new Timeline Concerts. The designs were crafted to maintain an analog and archival aesthetic, in line with the overall theme of the archives project.
In 2017, Neil Young held a special Christmas concert in his hometown of Omemee, Ontario. To accompany the show, I worked with Neil and his wife Daryl Hannah to design this logo for a t-shirt. The icon includes the artwork from the banner behind the stage at the show as well as Neil’s handwriting that I scanned and brought into the design.
The Neil Young Archives website is an extensive collection of music, photos, videos, and manuscripts throughout Neil’s life and career. As a part of my work, I helped to catalog and manage this archival content. This included photographing and color-correcting album artwork and hundreds of lyrics manuscripts.